Let's get this party started! What did you think? What were your top three takeaways from this book? Would you recommend it and why?
Email Ed Lee for the Up and Coming PRs Wiki password and to start leaving your thoughts. Please remember to sign your entries.
What did you think?
No matter what I say later on, this was a great book. When I was just getting into social media, Dave Jones recommended I read it before trying to instill any social media into my then firm. And for someone looking for a primer into business blogging, and who hasn't started reading blogs, I'd strongly recommend they read this - but just as a primer. Unfortunately, books like these, on developing new technology, are too static, too slow, too behind the times. They're out of date as soon as they're published, if not when the writer hits the last period button.
If you want to be reminded of the power of blogging, read it. But if you're looking for something more substantial, I think you can gain more from reading blogs themselves (who will more than likely quote the case studies referenced in the book) than just the book.
One small thing, while the book has been well edited, it is written in a blogging style which is to say the style may not be to everybodies' taste.
What were your top three takeaways?
1. If you're going to blog, or recommend a client blogs, then blog smart - be mindful of all your audiences: internal, your customers, your suppliers, your competitors and your future colleagues.
2. Shel Holtz is quoted in the book as saying that "Control of message, targeting of audiences, measurement of effectiveness - it's all changed." I disagree with this assessment because its based on the assumption that PR ever had control of the message in the first place. The only time we have true control over the messages we're communicating is when we write them. Once they go through the filter of a spokesperson, a news release, a journalist and then the consumer, they've been changed ever so slightly, but they have changed.
3. There is no substitute for total transparency.
Who do you think should read this book?
Anyone looking for a solid, well informed introduction to blogging from one of the world's foremost bloggers.
Enjoy,
Ed
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